IGTV: The Next Big Youtube Competitor for Creatives?

Finally, Instagram has brought to us what we’ve all been waiting for; Long Form Videos and it’s called IGTV.

The platform no doubt has hit several milestones ranging from 1 billion monthly active users down to being the most active social media platform for both teens and tweens and they decided to take it up a notch by introducing a feature that’ll stand heads up with YouTube.

One good thing about Instagram TV is the fact that your instagram followers automatically are your subscribers on your IGTV channel. You do not have to go scouting for new subscribers if you are already an active Instagrammer.

In the launch which took place yesterday, the CEO of Instagram made a statement with an overview of what the platform is about. His words were “It’s time for video to move forward, and evolve, IGTV is for watching long-from videos from your favorite creators.”

Now unlike what you’ve always seen as video content on the internet, the Instagram videos are going to be vertical. This is obviously for the fact that smartphones are used vertically and most amazing of it all is, you can upload up to an hours worth content on your channel. Uploading videos is not limited to just the mobile app as uploading from the desktop/web version of IGTV is supported.

Talking about creators out there, instagram TV or IGTV as it’s called hasn’t made any provision yet for monetization, but that doesn’t mean we won’t end up seeing ads all over those channels as suggested by the CEO at the launch event.

What do you think about IGTV? Is it the next big thing to crush YouTube considering the mega tech and social media company, Facebook, behind this platform? Do let me know what you think in the comment section.